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Media Management in the Age of Giants: Business Dynamics of Journalism, by Dennis F. Herrick
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This is the outdated first edition of a popular college textbook about the management of media properties. It has been replaced by a new, up-to-date second edition by the same title. The new Kindle edition is at amazon.com/dp/B008G0J09I and the new paperback is at amazon.com/dp/0826351638
- Sales Rank: #2061640 in Books
- Brand: Brand: Wiley-Blackwell
- Published on: 2003-04-21
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.10" w x 6.00" l, 1.45 pounds
- Binding: Paperback
- 420 pages
- Used Book in Good Condition
From the Back Cover
Outdated first edition. A second edition of the same title is now available at amazon.com/dp/B008G0J09I/
About the Author
Dennis F. Herrick was a full-time lecturer in journalism in the Department of Communication and Journalism at the University of New Mexico. Herrick has extensive media experience over 35 years, including 10 years as a daily newspaper reporter, eight as a congressional chief of staff, and 12 years as owner and publisher of a group of weekly newspapers.
Most helpful customer reviews
2 of 2 people found the following review helpful.
A must have for those in Journalism Field.
By Danielle Bryan
This book is being used as a textbook in my Media Management class, and I have learned so much from this book already as an aspiring reporter. Even if I am never in management in the journalism field, this book helps me understand the kinds of things my boss may go through, so that I can better work with them. It discusses everything from leadership to the different theories of different types of managers. I hate that this book is out of print, but I still encourage anyone in the journalism field to get their hands on this book while they can.
0 of 0 people found the following review helpful.
Great Find
By Cindylou920
I needed this for a journalism class. It's not a new book and the bookstore would not order it. I did an online search while I was in class. It arrived less than a week later in time for the first assignment.
0 of 0 people found the following review helpful.
Five Stars
By Laura Halsell
As described...prompt delivery
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