Rabu, 31 Maret 2010

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Learn the same techniques, technology, and approaches used to create advanced character setups such as skin and muscle deformation and intuitive animation controls just like those used in big-budget Hollywood films. This book skillfully addresses advanced techniques for character rigging and deforming without regard to a particular software package, which should increase readership by including users of all digital effects programs. This book is a great companion/follow-up to "Inspired 3D Character Setup" (1-931841-51-9), which introduces the concepts of this craft. "Inspired 3D Advanced Rigging and Deformations" takes this difficult and sought-after skill and provides deeper explanations and techniques.

  • Sales Rank: #653694 in Books
  • Brand: Brand: Course Technology PTR
  • Published on: 2005-03-25
  • Original language: English
  • Number of items: 1
  • Dimensions: .90" h x 9.10" w x 7.30" l, 2.00 pounds
  • Binding: Paperback
  • 288 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

4 of 4 people found the following review helpful.
Excellent. A must for any Character TD.
By Sean Nolan
I would have given more stars but 5 is the max. This has been a long awaited book that has been so needed for the Character TD community. This is more than a tutorial book, it's a step-by-step look into taking these principles and incorporating them into an already existing pipeline or creating a new robust one. This book is not for the faint at heart; this is an advanced book for sure. However, if you have a good working knowledge of Maya and Character setup, you will reap the rewards from this little gem. Great Job Brad, Joe and John.

4 of 4 people found the following review helpful.
A wealth of knowledge for character TDs!
By Timothy Naylor
This book is fantastic. Its structure and layout are well thought out and executed. The information is for any creature TD looking to improve their skillset and learn new approaches to common creature setup problems.

The book is a gateway to the knowledge base for the industry when it come to rigging concepts and approaches. There is so little information on rigging and this book fills the gap in a professional way.

Timothy Naylor

Creature TD - Industrial Light & Magic

11 of 14 people found the following review helpful.
warning
By doodler
The main rigging tutorial in this book is very poorly written. What should be a great learning experience becomes a lesson in silly extra long naming pratices that will obscure all the intellegence of the actual rigging process.....the physical size of the book limits the pictures to a decorative effect. No real information is passed by the pictures and they are not included in any of the download data available. The main structure of his rig gets lost in a series of asides and remarks that make following the authors rigging tutorial into a joke. Bearly 3 steps can be included before a page change. This makes checking your work very hard and tedious. The real content just gets lost as every description includes a joint name that borders on 5 prefixes followed by 5 suffixs. By the time you select the right joint you have lost the process he is trying to teach you. So the first 170 odd pages are an exercise in translating his verbose descriptions into something logical. The content is there, it is just poorly presented.

Luckily, there is more then just the one author on this one!

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Selasa, 30 Maret 2010

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  • Sales Rank: #7074989 in Books
  • Published on: 2003
  • Binding: Unknown Binding

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This volume deals with a unique group of stone sculptures, representations of the Buddha's Wheel of the Law, found in present-day Thailand that date from about the seventh-eighth centuries CE. The book places these sculptures in their historical, religious, and art historical contexts to determine what they meant to the culture (called Dv?ravat?) that produced them. Thus, other art historical material associated with the Wheels, including stone deer, Buddha images, and stupas, are discussed. Of greatest importance is how these sculptures relate to both the art in Cambodia and that in India, and to determine what these relationships can tell us about the process (called Indianization) by which Indian culture, religion, and art were adapted in Southeast Asia.

  • Sales Rank: #9259541 in Books
  • Published on: 1996-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.25" h x 9.00" w x 1.25" l, .0 pounds
  • Binding: Hardcover
  • 237 pages

Review
'"This book is a model of how art history should be written, and of a forthright and honest approach to intellectual inquiry."' John N. Miksic, "Journal of Southeast Asian Studies", 1997. '"Brown's work should be required reading (in its entirety) for graduate students in the art history of Southeast Asia and (select parts) for those studying early Southeast Asia."' Michael Aung-Thwin, "The Journal of Asian Studies", 1997. '"The volume fills a vital role as a teaching text for early South East Asian art and archaeology...[the book] brings together art historical, historical, epigraphic, and theoretical issues in a volume which will be a standard reference for many years to come."' Elizabeth H. Moore, "Royal Asiatic Society", 1997.

About the Author
Robert L. Brown, Ph.D. (1981) in Indian Art History, University of California, is Associate Professor of Indian and Southeast Asian Art History at the University of California in Los Angeles. He has published many articles on various aspects of Indian and Southeast Asian Art.

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Rabu, 24 Maret 2010

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  • Sales Rank: #5550093 in Books
  • Published on: 2012-02-03
  • Original language: Chinese
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Paperback
  • 352 pages

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  • Sales Rank: #4316762 in Books
  • Published on: 1979
  • Binding: Paperback

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Senin, 22 Maret 2010

[K754.Ebook] Get Free Ebook The Book of Alpha: 30 Rules I Followed to Radically Enhance My Confidence, Charisma, Productivity, Success, and Life, by David De Las More

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The Book of Alpha: 30 Rules I Followed to Radically Enhance My Confidence, Charisma, Productivity, Success, and Life, by David De Las More

Every man comes to a crossroads at some point in his life.
 
He can keep his head down and live a life marked by stagnation, fear, indecision, loneliness, and self-doubt. Or he can break free from the crowd and live a life marked by growth, abundance, courage, success, and happiness.
 
This book is about how author David De Las Morenas traded the former kind of life for the latter. Inside you'll find the thirty rules he followed to quit a boring 9-5, get his dream job, attract more women, publish two books, build a superior body, and love himself.
 
Rules You'll Learn Include
1. How to overcome the fear of failure
2. A simple trick to revolutionize your productivity
3. An easy way to become the leader of any group
4. Why this mistake will kill your game
5. How to always be in control of your thoughts
 
Every Rule Features
1. A story from his life
2. The lesson he learned from applying the rule
3. A step-by-step list of actions you can take to incorporate it into your life today

  • Sales Rank: #370260 in Books
  • Published on: 2014-01-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .26" w x 6.00" l, .36 pounds
  • Binding: Paperback
  • 114 pages

Review
What Amazon readers are saying: It gives you a step by step blueprint to bring you the precipice of raw masculinity, a place where women will "eyehump" you and other men respect you by virtue of your very presence. - Henry Carty It is broken down into concise and clear steps which one can immediately implement, rather than vague philosophical explorations... If you want to improve your life, I recommend that you read this book.- Sobaka Inspiring, real, and relatable... Really inspired me to look at my own life, and reflect. What am I doing right? What could I be doing better?- Oliver Manning

Most helpful customer reviews

59 of 66 people found the following review helpful.
A decent starter with no fluff, but if you have read others in the genre, it's not worth the money.
By Pasteur Tran
The Book of Alpha is a decent starter for those who are beginning a road to self improvement or possibly becoming an 'alpha' male, but I would otherwise recommend reading other books available on the topic. It is unfortunate, but I believe the pricing is what makes the review difficult.

Books such as The Manual: What Women Want, Models: Attract Women Through Honesty, 30 Bangs, The Rational Male or even The Game (all of which I have red) are similarly priced and delve much deeper into the topic of becoming 'Alpha'. They key points are essentially the index, and in the end I felt I could just summarise things from the index primarily.

What to expect:
- 30 Key rules: He states a rule, delves into a little story relevant to it and gives you some guidance to it.
- Read the index - those are the 30 rules - in my opinion, that was all I needed to read after completing the book.

What I didn't like:
- Cost: I believe this is very high price for a Kindle book which I could have read from the contents page (Many Kindle books which offer this sort of quick no fluff are significantly lower) and many books for the same price offer significant content.
- It's fine to remove the fluff and immediately go into it, but some stories felt no real connection or relevance to the point made.

Why I probably will get down voted:
- I hate to say it, but based on Amazon, most reviews are people who have read/reviewed David's other work.
- There's little comparison to other works on this genre, and I think that's important when considering this book.

36 of 44 people found the following review helpful.
I can't believe I paid for this
By Nick Thomas
I bought the book because I saw all the "rave" reviews, but just after chapter 1 I realized it was a joke. He talks about how to build your body and merely gives you website links to learn more. Any goof can write a book and do that. But I understood he probably didn't want to spend 20 pages on all that info, so I went to the link. Lo and behold, the link is dead. So basically chapter 1 is useless in my mind.

The rest of the book up until chapter 7 was pretty much the same.

Chapter 2 - Learning game to attract hot women: go read these two books, they're real good!

Chapter 5 - How to be fearless: go learn martial arts.

Really??? I paid for this "great" advice???

I never write reviews but I couldn't resist writing this one because it seems that all these positive reviews this book is getting are probably his acquaintances or friends. I've learned MUCH more just going on YouTube and watching videos for FREE. There's no real insight into this book other than as directory of other books you should read. If it were only a few bucks then I wouldn't mind, but at this cost - heck no!

8 of 8 people found the following review helpful.
Great Stuff
By Sobaka
What I really liked about this book is that it is broken down into concise and clear steps which one can immediately implement, rather than vague philosophical explorations that don't actually give the reader any kind of road map. If you want to improve your life, I recommend that you read this book.

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Jumat, 19 Maret 2010

[F357.Ebook] Download Ebook Quality Assurance in Analytical Chemistry: Training & Teaching With Cd, by Wenclawiak

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Quality Assurance in Analytical Chemistry: Training & Teaching With Cd, by Wenclawiak

  • Published on: 2004-01-01
  • Binding: Unknown Binding

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Selasa, 16 Maret 2010

[F866.Ebook] Ebook Free The Galloways: Pioneers, Planters and Patriots, by Patton Galloway

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The Galloways: Pioneers, Planters and Patriots, by Patton Galloway

This book traces the Galloways back almost four centuries, starting with their Scottish homelands and their arrival in Virginia in the 1620's. They moved to Maryland in 1649 as part of a Quaker settlement, and from there spread out, following the frontier to Pennsylvania and Kentucky. The author's ancestry is traced back to Thomas, who died in Baltimore in 1798. The story is well documented throughout, with events put into historical context.

  • Sales Rank: #1689839 in Books
  • Published on: 2015-09-22
  • Released on: 2015-09-22
  • Original language: English
  • Dimensions: 9.00" h x .29" w x 6.00" l,
  • Binding: Paperback
  • 116 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Not helpful for PA Galloway line
By Olive
I purchased the book to see what her research had to say about the PA Galloways. This book include lots of unfounded assumptions that the author takes for fact. While I appreciate the challenge of this research, I didn't find it helpful in proving or disproving any of my own research questions. I will review her bibliography for further research however.

0 of 0 people found the following review helpful.
Solid Source
By Patti F. Westgate
Contains everything I wished. It would have been very helpful if the book had an index.

0 of 0 people found the following review helpful.
Three Stars
By goodliteraturesupporter
quite a few editing errors.

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Senin, 15 Maret 2010

[E883.Ebook] Download The Humor Advantage: Why Some Businesses Are Laughing All The Way To The Bank, by Michael Kerr

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The Humor Advantage: Why Some Businesses Are Laughing All The Way To The Bank, by Michael Kerr

Energize employees and turn customers into raving, passionate fans! The Humor Advantage features businesses from around the world that have built a brand advantage through humor. Packed with ideas on how you, your team, and your entire organization can put humor to work effectively in any workplace or business - this is a blueprint for creating an inspiring workplace culture that can help any business achieve outrageous results. The book includes ideas on: how to brand your business to attract employees; how to hire for and with humor; how to build a tribal culture that's a barrel of laughs; how to motivate employees, recognize employees and celebrate success at work; hot to make your workplace messages contagious and communicate more effectively; how humor can drive creativity and innovation at work; how humor lowers stress at work; how humor can help brand your business to attract customers and how humor can help you turn your long term customers into passionate fans. As packed with ideas as it is fun to read, The Humor Advantage is the definitive book on the topic of humor in the workplace - a rollicking read that can help any employee, leader, team, or organization laugh all the way to the bank!

  • Sales Rank: #2048119 in Books
  • Published on: 2015-03-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .51" w x 6.00" l,
  • Binding: Paperback
  • 224 pages

About the Author
Known as one of North America's leading authorities on workplace culture, Michael Kerr travels the world researching, writing, and speaking about inspiring workplace cultures and humor in the workplace. He is a Hall of Fame business speaker whose ideas on building better workplaces have been featured in numerous publications. Michael is also the author of five other books.

Most helpful customer reviews

1 of 1 people found the following review helpful.
The Humor Advantage - Funny can make money!
By Martin Birt
Can funny make money? Can you really laugh all the way to the bank? In his book The Humor Advantage, Michael Kerr says “Yes. You Can!”

Michael Kerr, author and Hall of Fame speaker, makes the argument that cultures that nurture humor in the workplace will be more productive and more attractive to all-star employees. Kerr says that businesses with humor as a core value will have less conflict and stress. They will build trusting internal relationships, break down silos and facilitate more creativity and innovation.

How does this happen inside a business? Kerr says that humor can change power relationships allowing employees to feel more secure and empowered. This will give people the foundation they need to make suggestions, show initiative and follow-up on ideas. Kerr has found that leaders in these effective businesses will be able to laugh at themselves and this makes them more approachable and open to new (and potentially profitable) ideas.

What about the effect of humor on customers? In his latest book The Humor Advantage Kerr cites a number of studies that show customers are willing to pay more to salespersons who inject a little humor into their relationships and negotiations. One study cited showed that simply sending a funny, inoffensive cartoon to customers generated higher levels of trust and 15% larger profits. Kerr writes that any veteran salesperson knows that selling is about building relationships. He says that positive humor can break the ice, soften ones image and humanize us.

Kerr says that humor can strengthen a company’s brand making it more attractive to customers and prospective employees. In his book he writes about a number of successful companies who focus on humor s a core value. These include SouthWest Airlines, West Jet and Zappos. Their leaders have no doubt about the value that humor brings to their businesses and how important humor is an employee characteristic. Kerr quotes the late Herb Kelleher, co-founder and former CEO of SouthWest Airlines: “What we are looking for, first and foremost, is a sense of humor. We hire attitudes.” Kerr says that a supportive leader will recognize that humor is a healthy characteristic and, all things being equal, will hire for humor.

Kerr’s position that humor in business can be profitable is persuasive. So, how can leaders go about developing this value in a systemic way?

Kerr, who calls himself “a recovering manager”, says that leaders can be explicit about the important role of humor in their organizations. He also encourages leaders to bring their “personalities along for the ride”.

Meetings are a fact of business life and, Kerr says, a great place for leaders to practice humor. Leaders could start meetings with ice-breakers and make sure that participants learn something about each other as individuals.

Kerr also says that leaders should understand the importance of rituals and traditions. These events become opportunities to contribute to the growth of a long-term positive culture. Importantly these events can also provide opportunities for open communications with leadership.

Kerr offers comfort to leaders in his book assuring them that they don’t need to concern themselves with telling jokes or practicing fake enthusiasm. Kerr writes that “having a sense of humor (at work) is about adopting a spirit of playfulness and fun...It’s about embracing a sense of balance, a sense of perspective and a sense of humanity...Humor is a way of interpreting and filtering the world around us.”

To be effective Kerr argues that humor should be safe and that safe humor can be defined and practiced. Safe humor laughs with people not at them. It is humor that defuses tension and doesn’t ramp it up...humor that spurs the creative process, rather than sarcastically cutting down ideas.” Kerr says that “perhaps above all is humor that won’t get you fired!”

Kerr says businesses can gain a competitive edge with safe humor as part of their brand. In this video he outlines five things to consider when planning this approach: https://www.youtube.com/watch?v=74g119EPJLQ

So, yes. Funny can make money and, yes, you can laugh all the way to the bank.

One last thought - Kerr writes that the humor advantage is “about the intersection between play and purpose, seriousness and silliness, business and fun.” The humor advantage is about driving business results. But, says Kerr, all things being equal, would you rather have your current level of success but with a little more fun thrown into the mix, or the same level of success with less fun?

The Humor Advantage is full to the rafters with great stories and illustrations. And yes. It is pretty funny as well.

0 of 1 people found the following review helpful.
A Wealth of Ideas
By Shelley58
Michael is obviously well-read, (who knew one can be funny and smart?) citing example after example of the impact of laughter in this manual for honing workplace humour. (As an old Canadian I am compelled to spell it with a U!) The Humor Advantage is a wealth of ideas that you can bring to your company, your social club and even your family. Imagine that teenager laughing instead of grumbling about taking out the garbage.

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Jumat, 12 Maret 2010

[S477.Ebook] Ebook Free El millonario automático: Un plan poderoso y sencillo para vivir y acabar rico (Spanish Edition), by David Bach

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El millonario automático: Un plan poderoso y sencillo para vivir y acabar rico (Spanish Edition), by David Bach

¿Quieres vivir rico y jubilarte aun más rico? ¿Lo bastante rico como para hacer lo que quieras cuando quieras? ¿Lo bastante rico como para tener un impacto positivo y ayudar a los demás?

 

Si la respuesta es “sí”, deja entonces lo que estás haciendo y abre este libro. El millonario automático comienza con la impactante historia de una pareja típica estadounidense —él es administrador de bajo nivel y ella, esteticista– cuyo ingreso combinado nunca sobrepasa los $55.000 al año, aunque se las arreglan para ser propietarios de dos viviendas libres de deudas, pagar los gastos del college de sus hijos y retirarse a los 55 años con ahorros de más de 1 millón de dólares. A través de su historia ustedes conocerán el hecho sorprendente de que áno hay manera de hacerse rico con un presupuesto! Tienes que tener un plan que te pague a ti primero y que sea totalmente automático, un plan que automáticamente asegure tu futuro y pague por tu presente.

 

LO QUE DISTINGUE A EL MILLONARIO AUTOMÁTICO:

 

No necesitas ganar mucho dinero

No necesitas un presupuesto

No necesitas poder de voluntad

Puedes establecer el plan en una hora

 

El método fácil de Bach para asegurar que tu vida financiera sea automática trabaja mientras duermes. Todo lo que tienes que hacer es seguir este programa de un solo paso hacia la seguridad financiera...¡el resto es automático!

  • Sales Rank: #453924 in Books
  • Published on: 2006-03-07
  • Released on: 2006-03-07
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 8.00" h x .60" w x 5.20" l, .44 pounds
  • Binding: Paperback
  • 272 pages

Review
“El millonario automático te da, paso a paso, todo lo que necesitas para asegurar tu futuro financiero. Cuando lo hagas al estilo de David Bach, el fracaso es imposible.” —Jean Chatzky, Editor financiero, Today, de NBC

About the Author
David Bach es el autor de los bestsellers nacionales Las mujeres inteligentes acaban ricas, Smart Couples Finish Rich, The Finish Rich Workbook y 1001 Financial Words You Need to Know, y es presentador de su propio programa especial por la cadena PBS, “Smart Women Finish Rich”. Los seminarios FinishRich (AcabaRico) de Bach, que son ahora los principales seminarios financieros en Norteamérica, han sido impartidos en más de 1.700 ciudades por miles de asesores financieros. Él es el Money Coach (Entrenador de Dinero) de America Online (Palabra clave en AOL: David Bach) y presentador de supropio programa de radio, el cual se transmite en toda la nación, Live Rich with David Bach (Vive rico con David Bach). Para leer selecciones de cualquiera de los libros de David Bach, por favor visite su sitio Web en www.finishrich.com.

Excerpt. © Reprinted by permission. All rights reserved.
Capítulo Uno

CONOCE AL MILLONARIO AUTOMÁTICO

Nunca olvidaré cuando conocí por primera vez a un Millonario Automático. Yo tenía alrededor de veinticinco años e impartía una clase sobre inversiones en un programa local de educación para adultos. Jim McIntyre, un hombre de mediana edad, gerente de nivel medio para una compañía local de servicio público, era uno de mis estudiantes. No habíamos hablado mucho hasta un día en que se me acercó después de clase para preguntarme si podía hacer una cita conmigo con el objeto de revisar la situación financiera de él y su esposa.

La petición me sorprendió. Aunque estaba convencido (y sigo estándolo) de que casi todos pueden beneficiarse del consejo de un planificador financiero experto, Jim no me parecía ser el tipo de persona que buscaría esa orientación.

Le dije que estaba dispuesto a hacer una cita, pero que si quería mi ayuda, su esposa también tendría que venir, ya que mi grupo sólo administraba dinero para parejas que manejaban juntos sus finanzas.

Jim sonrió:

—No hay problema con eso —dijo—. Sue es la razón por la que estoy aquí. Ella asistió al seminario de Las mujeres inteligentes acaban ricas que usted ofreció y me dijo que yo debía inscribirme en su curso. Me ha gustado lo que usted ha dicho, y ambos pensamos que ya es hora de planificar un poco nuestras finanzas. Sabe, tengo pensado jubilarme el mes próximo.

Eso sí me sorprendió. No dije nada, pero mientras examinaba detenidamente a Jim, dudé que pudiera estar en condiciones como para jubilarse. Por los comentarios que él había hecho en la clase, yo sabía que tenía un poco más de cincuenta años, que había trabajado en la misma compañía durante treinta años sin haber ganado nunca más de $40.000 al año, y que no creía en hacer presupuestos. También sabía que se consideraba a sí mismo un “ultraconservador”, así que me imaginé que no podía haber hecho una fortuna en el mercado de valores.

Mi abuela, Rose Bach, me había enseñado a no juzgar jamás un libro por su cubierta. Pero algo no encajaba aquí. Tal vez Jim había heredado un montón de dinero. Mejor para él que así fuera, pensé.

“¿QUÉ ES LO QUE NO CUADRA AQUÍ?”

Cuando los McIntyre vinieron a mi oficina unos cuantos días después, parecían exactamente lo que eran: gente muy trabajadora, estadounidenses de tipo promedio. Lo que más me llamó la atención de Jim fue que vestía una camisa de salir de mangas cortas con un protector de bolsillo plástico en el bolsillo delantero. Su esposa, Sue, era un poquito más sofisticada, con algunos rayitos muy rubios en el cabello. Ella era cosmetóloga, un par de años más joven que Jim.

Lo curioso era que no actuaban como personas de mediana edad. Estaban tomados de la mano como dos adolescentes de secundaria durante su primera cita, chispeantes de emoción. Antes de que pudiera preguntarles en qué podía ayudarlos, Jim comenzó a hablar acerca de sus planes y de lo que haría en su tiempo libre. Mientras, Sue no paraba de exclamar:

—¡No es maravilloso que él se pueda jubilar tan jóven! La mayoría de la gente no puede jubilarse hasta que llegan a los sesenta y cinco años, si acaso, ¡pero Jim va a poder hacerlo a los cincuenta y dos!

“NO NOS PRECIPITEMOS”.

Al cabo de diez minutos de esto, tuve que interrumpir.

—Señores, ustedes tienen un entusiasmo contagioso, pero no nos precipitemos. En los últimos años he conocido a prácticamente cientos de jubilados potenciales, y les digo esto: casi ninguno de ellos ha podido jubilarse a los cincuentitantos de años. —Miré a Jim a los ojos—. Por lo general, la gente viene a mi oficina para averiguar si es que se pueden jubilar —dije—. Parece que ustedes ya están convencidos de que pueden. ¿Qué los hace sentirse tan seguros de que tienen los recursos para hacerlo?

Jim y Sue intercambiaron una mirada. Entonces Jim se volvió hacia mí:

—Usted no cree que somos lo suficientemente ricos —dijo—, ¿verdad?

La manera en que Jim lo dijo no fue exactamente como una pregunta.

—Bueno, ésa no es la forma en que yo lo hubiera planteado —contesté—, pero sí, hace falta bastante dinero para tener fondos suficientes para jubilarse antes de tiempo, y los ahorros de la mayoría de las personas de la edad de ustedes ni se acercan a lo que se necesita para eso. Sabiendo lo que sé acerca de su vida, tengo verdadera curiosidad por saber cómo es que ustedes pueden tener el dinero suficiente.

Lo miré fijamente. Él, a su vez, me contempló serenamente.

—Jim, usted sólo tiene cincuenta y dos años —le dije—. Teniendo en cuenta que solamente alrededor de una de cada diez personas tiene escasamente los fondos necesarios para retirarse a la edad de sesenta y cinco años con un estilo de vida similar al que tenían cuando estaban trabajando, tienes que admitir que jubilarse a tu edad, con tu ingreso, sería una verdadera proeza.

Jim asintió.

—Es cierto —dijo, y me entregó un fajo de documentos. Allí estaban los informes de impuestos sobre los ingresos de él y Sue, así como los estados financieros que listaban exactamente sus propiedades y sus deudas.

Miré primero los informes de los impuestos sobre sus ingresos. El año anterior, Jim y Sue habían ganado un total de $53.946. Nada mal. No eran ricos, sin duda, pero era un ingreso adecuado.

Bien, ¿qué más? ¿Cuánto debían?

Pasé la vista por sus estados financieros. No pude encontrar ninguna deuda importante en las listas.

—Aaah —murmuré levantando una ceja—. ¿Ustedes no tienen deudas?

“LOS MCINTYRE NO

TIENEN DEUDAS”.

Intercambiaron otra mirada, y Sue le apretó la mano a Jim.

—Los McIntyre no tienen deudas —dijo ella con una sonrisita burlona.

—¿Y sus hijos? —pregunté.

—¿Qué pasa con ellos? —respondió Jim—. Los dos salieron ya de la universidad, están por su cuenta, y que Dios los bendiga.

—Pues está bien —dije—, vamos a ver las propiedades que tienen.

Regresé al estado financiero. Habían dos viviendas en la lista: la casa en que ellos vivían (con un valor de $450.000) y una propiedad que arrendaban (otra casa valorada en $325.000).

—¡Caramba! —exclamé—. ¿Dos casas y no tienen hipoteca en ninguna?

—No— respondió Jim—. Ninguna hipoteca.

Luego vinieron las cuentas de jubilación. El saldo del plan 401(k) de Jim llegaba en ese momento a los $610.000. Y había más. Sue tenía dos cuentas personales de jubilación que sumaban $72.000. Además, poseían $160.000 en bonos municipales y $62.500 en efectivo en una cuenta de ahorros del banco.

Eso era tener una buena base de bienes. Si añadimos a esto algunas propiedades personales (incluído un bote y tres autos, todos pagados por completo), ¡el valor neto de la riqueza que poseían se acercaba a los $2 millones!

Como quiera que se mire, los McIntyre eran ricos. No se trataba sólo de que sus muchas propiedades y bienes estuvieran libres de deudas (aunque eso era de por sí bastante asombroso); también tenían un flujo continuo de ingresos y dividendos que venían de sus inversiones, y $26.000 al año del alquiler generado por su segunda vivienda. Encima de eso, Jim había sido aprobado para recibir una pequeña pensión, y a Sue le gustaba tanto su profesión de cosmetóloga que planeaba seguir trabajando hasta los sesenta años (aunque no tenía necesidad de hacerlo). De repente, el plan de Jim de jubilarse a los cincuenta y dos no parecía una locura. En realidad, era completamente realista. Más que realista: ¡era emocionante!

“HEREDAMOS CONOCIMIENTOs”.

Normalmente, no me asombra lo rico que alguien sea. Pero había algo respecto a los McIntyre que me impresionó. No parecían ricos. Ni lucían como personas fuera de lo común. Por el contrario, parecían perfectamente comunes y corrientes: la pareja promedio agradable y trabajadora. ¿Cómo era posible que hubiesen acumulado una fortuna siendo relativamente tan jóvenes?

Decir que me sentía confundido es poco. Pero también quedé enganchado. En esa época yo tenía alrededor de veinticinco años y, aunque estaba ganando bastante dinero, el dinero de mi salario se me acababa a fin de mes. Algunos meses lograba ahorrar un poco, pero lo más común era que se me complicaran las cosas o que gastara demasiado el próximo mes y no pudiera ahorrar ni un centavo. Muchos meses me daba la sensación de que, en vez de prosperar, me estaba quedando atrás, trabajando cada vez más para poder satisfacer mis gastos.

Aquello, de verdad, me avergonzaba y me frustraba. Yo era un asesor financiero que les enseñaba a los demás cómo ahorrar, y, sin embargo, a menudo estaba corto de dinero. Peor aún: los McIntyre, quienes probablemente en su mejor año apenas habían ganado la mitad de lo que yo ganaba, eran millonarios, mientras que yo tenía cada vez más deudas.

Era evidente que ellos sabían algo de cómo poner su dinero a funcionar que yo tenía que aprender. Y decidí descubrir qué era. ¿Cómo podían estas personas tan comunes haber acumulado semejante riqueza? Ansioso de conocer su secreto, pero sin saber dónde comenzar, por fin les pregunté:

—¿Heredaron ustedes parte de esto?

Jim soltó una risotada.

—¿Heredar? —repitió sacudiendo la cabeza—. Lo único que heredamos fueron conocimientos. Nuestros padres nos enseñaron unas cuantas reglas sensatas respecto a la administración del dinero. Nosotros sólo hicimos lo que ellos dijeron, y de verdad que funcionó. Y lo mismo le sucedió a mucha gente que conocemos. De hecho, en nuestro barrio, alrededor de la mitad de nuestros amigos van a jubilarse este año, y muchos de ellos están aun en mejor situación que nosotros.

En ese momento, yo ya estaba cautivado. Los McIntyre habían venido a entrevistarme acerca de cómo yo podía ayudarlos, pero ahora era yo quien quería entrevistarlos a ellos.

UNA COSA ES SER RICO,

Y OTRA, PARECERLO

—Saben —les dije—, todas las semanas me reúno con personas que asisten a mis clases, igual que ustedes lo hicieron, pero que son exactamente lo opuesto de ustedes. Es decir, que parecen ricos, pero cuando examinas en detalle lo que realmente poseen, a menudo resulta que no sólo no son ricos, sino que están arruinados. Esta misma mañana, me reuní con un hombre que conducía un Porsche nuevo y que llevaba un reloj Rolex de oro. Parecía riquísimo, pero cuando examiné sus estados de cuenta descubrí que estaba endeudado al máximo. Un tipo de unos cincuenta y cinco años, que vive en una casa de medio millón de dólares con una hipoteca de $800.000. Con menos de $100.000 ahorrados, deudas de más de $75.000 en tarjetas de crédito, ¡y estaba alquilando un Porsche! Además, les está pagando manutención a dos ex esposas.

Al llegar aquí, ninguno de los tres pudimos aguantarnos. Todos comenzamos a reírnos.

—Sé que eso no es chiste —dije—, pero esta persona, que luce rica y exitosa, en realidad es un desastre financiero y emocional. Manejó sus finanzas como maneja su Porsche: siempre al máximo de velocidad. Y entonces vienen ustedes. En un Ford Taurus. Jim tiene un reloj Timex de hace diez años…

—Para nada —interrumpió Jim con una sonrisa—. Este Timex tiene dieciocho años.

—¡Eso es! —dije—. Un Timex de dieciocho años. Y ustedes son ricos. Son felices como lombrices, siguen casados, pagaron los estudios universitarios de sus dos hijos, y se están jubilando con cincuentitantos años. Así que, por favor, díganme: ¿cuál es su secreto? Tienen que tener un secreto, ¿verdad?

Sue me miró fijamente.

—¿De verdad que quieres saber? —preguntó.

Asentí sin decir palabra. Sue miró a Jim:

—¿Crees que podemos dedicarle quince minutos adicionales para explicárselo?

—Claro que sí —dijo Jim—. ¿Qué son quince minutos? —Se volvió hacia mí—. Sabes David, tú conoces este asunto. Lo enseñas a diario. Pero nosotros lo vivimos.

JIM Y SUE COMPARTEN SU HISTORIA

Sue respiró profundamente y entonces comenzó a relatar su historia.

—Bueno, ante todo, nos casamos jóvenes. Jimmy tenía veintiún años cuando comenzamos a salir, y yo, diecinueve. Nos casamos tres años más tarde. Después de nuestra luna de miel, nuestros padres nos sentaron y nos dijeron a ambos juntos que teníamos que tomar en serio nuestras vidas. Dijeron que teníamos una opción. Podíamos trabajar toda la vida para ganar dinero y vivir de mes a mes, de cheque a cheque, como la mayoría de la gente. O podíamos aprender a hacer que nuestro dinero trabajara para nosotros y disfrutar realmente nuestras vidas. El truco, dijeron, era sencillo. Cada vez que ganes un dólar, debes asegurarte de pagarte a ti primero.

“DECIDIMOS PAGARNOS A NOSOTROS PRIMERO”.

Jim asintió con la cabeza.

—Sabes —dijo—, la mayoría de la gente piensa que cuando recibe su cheque salarial, lo primero que tienen que hacer es pagar todas sus cuentas… y luego, si queda algo, pueden ahorrar unos cuantos pesos. En otras palabras, págale a todo el mundo primero y, por último, a ti. Nuestros padres nos enseñaron que para realmente salir adelante tienes que invertir este concepto. Separa unos cuantos dólares para ti, y DESPUÉS paga el resto de tus cuentas.

Jim se recostó en su silla y se encogió de hombros, como quien dice, “Eso no es nada”.

Sue sonrió y negó con la cabeza:

—Jim lo dice como si fuera fácil —dijo—, pero la verdad es que tuvimos que aprender cómo ahorrar nuestro dinero. Al principio, tratamos de limitarnos a un presupuesto, pero, no sé por qué, las cuentas nunca salían bien y comenzamos a discutir frecuentemente. Un día llamé a mi mamá, disgustada por una pelea sobre dinero que habíamos tenido, y ella me dijo que hacer un presupuesto no iba a funcionar. Me dijo que ella y mi papá habían tratado de hacerlo, pero que eso los había conducido a interminables discusiones. Así que decidieron abandonar el presupuesto y, en su lugar, sacar el 10 por ciento de sus cheques salariales y colocar ese dinero en una cuenta de ahorros antes de verlo o de tener la oportunidad de gastarlo en algo.

—“Vas a sorprenderte de lo rápidamente que te acostumbras a no contar con ese 10 por ciento”, me dijo. “Y, mientras tanto, se está acumulando en el banco”. El secreto, me explicó, es que no puedes gastar lo que no ves. Y eso fue lo que hicimos. Al principio comenzamos a separar sólo el 4 por ciento de nuestro ingreso, y poco a poco fuimos aumentando esa cantidad. Hoy día, ahorramos el 15 por ciento. Pero por lo general siempre ahorrábamos alrededor del 10 por ciento, tal y como mamá decía.

—¿Y qué hicieron con sus ahorros? —le pregunté.

—Bueno —dijo Sue—, lo primero que hicimos fue comenzar a ahorrar para nuestra jubilación.

—Sabes, en esa época no teníamos planes 401(k) —interrumpió Jim—. Pero muchas compañías, entre ellas la mía, tenían planes de pensión que te permitían añadir dinero adicional si querías. La mayoría de nuestros amigos ni se molestaron. Pero nosotros sí.

Sue retomó el relato nuevamente.

—Después de eso, nuestra próxima prioridad fue ahorrar lo bastante para poder comprar una casa. Nuestros padres nos dijeron que sus viviendas habían sido la mejor inversión que había hecho en sus vidas, que nada te da la libertad y la seguridad que te brinda ser dueño de una vivienda. Pero la clave, decían, era ser dueño sin tener deudas sobre la propiedad. En otras palabras, paga esa hipoteca tan pronto como puedas. Decían que mientras nuestros amigos estaban ocupados decorando sus apartamentos ostentosamente, o cenando fuera todos los días, nosotros deberíamos vigilar nuestros gastos y ahorrar lo más que pudiéramos. Nos recalcaban la idea de que mucha gente malgasta gran cantidad de dinero en cosas insignificantes.

Sue miró a Jim.

—¿Te acuerdas, mi amor? —le preguntó.

—Claro que me acuerdo —respondió Jim, y se volvió hacia mí—. Sabes, el truco para prosperar en las finanzas no consiste en ser tacaño y aburrido. Consiste en vigilar los detalles, esos pequeños hábitos de gastos que te sería más conveniente abandonar. En nuestro caso, nos dimos cuenta de que una de las principales “pequeñeces” en las que estábamos gastando demasiado dinero eran los cigarrillos. Ambos fumábamos alrededor de una cajetilla al día, y nuestros padres lo odiaban. En esa época comenzaban a darse a conocer los riesgos de salud del fumar, y ellos nos dijeron que si dejábamos de gastar dinero en cigarrillos, probablemente en dos años podríamos ahorrar lo suficiente como para poner el dinero de entrada para comprar una casa. Y al mismo tiempo estaríamos protegiendo nuestra salud.

“VIGILAMOS NUESTRO FACTOR CAFÉ LATTE”.

Jim se inclinó hacia delante en su asiento.

—¿Te acuerdas de ese concepto de tus seminarios al que llamas El Factor Café Latte,* con el que le enseñas a la gente a dejar de malgastar su dinero en café caro cada mañana y, en vez de eso, a invertirlo?

Asentí con un gesto.

—Bueno, mi papá no lo llamaba así, pero era lo mismo. Él lo podía haber llamado el factor cigarrillo o el factor “No gastes tu dinero como un tonto”. La idea era idéntica. Si ahorrábamos unos cuantos dólares al día, al cabo de un tiempo podríamos comprar nuestra propia vivienda. Dijo que si arrendábamos siempre seríamos pobres, haciendo rica a otra persona. Si comprábamos una vivienda, al final nosotros nos haríamos ricos.

—¿Eso es todo? —pregunté—. ¿Ahorraron un poco de dinero al eliminar los cigarrillos y compraron una casa? —Miré a Jim y a Sue. Ellos me respondieron con una sonrisa y asintieron—. Pero, ¿cómo terminaron siendo propietarios de dos casas, ambas libres de hipotecas?

—Bueno, en realidad no tenemos dos viviendas —dijo Sue—. Tenemos una vivienda y una propiedad que arrendamos. Ésa fue otra parte del secreto.

Jim prosiguió con la historia.

—Nuestros padres nos enseñaron un truco que facilita liquidar la hipoteca antes de tiempo. Es un truco que, según ellos, los bancos odiarían, pero que a nosotros nos iba a encantar, y estaban en lo cierto. Hoy en día, es más fácil que nunca hacerlo. Lo que tienes que hacer es tomar tu pago hipotecario y, en vez de pagarlo todo una vez al mes, pagas la mitad cada dos semanas. Si haces eso de forma regular, al final del año habrás dado un pago adicional sin que jamás sientas la falta del dinero. Así que, en lugar de demorarte treinta años en liquidar tu hipoteca, la pagarás en veintitrés. Pensamos que si seguíamos este plan podríamos comprar una vivienda cuando tuviéramos alrededor de veinticinco años de edad y ser dueños de ella, sin deudas, cuando estuviéramos llegando a los cincuenta. Lo que sucedió fue aún mejor. Acabamos haciendo aún más pagos adicionales de hipoteca de manera consistente. Así que, pocos años antes de cumplir los cuarenta, la casa estaba pagada por completo.

—¿Y entonces qué pasó? —pregunté.

—Entonces, como ya no teníamos que hacer más pagos de hipoteca, nos sobraba dinero todos los meses —me dijo Jim con una amplia sonrisa—. Pensamos que podíamos malgastarlo, o podíamos comprar una casa mejor y arrendar la otra. Y eso fue lo que hicimos, usando el mismo truco con el sistema de pago para liquidar la hipoteca más rápidamente. Y dimos en el clavo: casi sin darnos cuenta, éramos dueños de dos viviendas en las que no debíamos nada, una en la que vivíamos, y la otra que arrendábamos para recibir un buen ingreso adicional de manera fija.

—Buen plan —dije. Jim asintió enérgicamente.

—Otra cosa que la mamá y el papá de Sue nos enseñaron fue no comprar jamás a crédito —dijo él—. Ellos seguían una regla estricta que nos transmitieron y que nosotros hemos trasmitido a nuestros hijos: por grandes que sean, las compras se pagan con dinero en efectivo, o no se compran. La única excepción es la compra de una casa, y, como decía Sue, hay que pagar la hipoteca lo más pronto que puedas. No siempre es fácil, pero ésa es la regla.

—Así es —interrumpió Sue—. Jim tuvo que ahorrar durante cinco años para poder comprar su bote.

—E incluso cuando lo hice, preferí comprar uno usado —agregó él—. Pero no me importa. Me sentí feliz con dejar que otra persona cometiera el error de comprarlo nuevo al precio de venta… para que luego me lo vendiera por una fracción de lo que él había pagado. Hicimos lo mismo con todos nuestros autos. Siempre comprábamos autos usados, y nunca nos arrepentimos. Haz que un mecánico confiable revise el auto, cuídalo bien, y va a funcionar como uno nuevo.

—La cuestión es —dijo Sue— que si no teníamos el dinero en efectivo suficiente para comprar algo, no lo comprábamos. Durante todos los años que hemos estado casados, nunca hemos tenido deudas de tarjetas de crédito. Cuando usábamos las tarjetas, las liquidábamos el mismo mes. Ése fue otro consejo de nuestros padres que los bancos, decían ellos, iban a odiar y nosotros a adorar.

EL SECRETO MÁS IMPORTANTE

Me eché hacia atrás en mi silla, asombrado de cuán sencillo los McIntyre pintaban el asunto. Tenía que haber una trampa. Pensé en eso durante un momento, y entonces me di cuenta de lo que era.

—Todo lo que están hablando —dije— tiene sentido. Reducir los gastos innecesarios, acelerar los pagos de la hipoteca, pagarse ustedes mismos primero, comprar sólo en efectivo, evitar las deudas de las tarjetas de crédito; tienen razón en todo. Son éstas las cosas que enseño en mis seminarios. Pero para implementarlo como ustedes lo han hecho debe haber sido necesario una enorme fuerza de voluntad. De veras, me quito el sombrero ante ustedes. Desearía que todo el mundo poseyera ese tipo de autodisciplina que, evidentemente, tienen ustedes. Por desgracia, la mayoría de nosotros no la tenemos. Me imagino que por eso la mayoría de las personas nunca se hacen ricas como ustedes lo han hecho.

Una vez más, Jim y Sue intercambiaron miradas. Ambos sonrieron y, con un gesto, Jim invitó a Sue a que explicara.

NO NECESITAS FUERZA DE VOLUNTAD NI DISCIPLINA

—Pero ése es el punto —comenzó ella—. Nosotros no tenemos una enorme fuerza de voluntad. Si seguir los consejos de nuestros padres hubiera sido cuestión de autodisciplina, no creo que nos habría ido tan bien como nos ha ido.

—Creo que nos habría ido muy mal —interrumpió Jim—. Quiero decir, Sue tiene un poco de autocontrol, pero yo… ¡olvida eso!

Ahora yo me sentía realmente confundido.

—No lo entiendo —dije—. Si ustedes no tienen una autodisciplina especial, ¿cómo lo lograron? Después de todo, vivimos en una sociedad en la que la publicidad y la industria del entretenimiento (y hasta el gobierno) nos bombardean constantemente con tentaciones para que hagamos exactamente lo contrario de todo lo que sus padres les dijeron que hicieran. Entonces, ¿cómo resistieron? ¿Cómo lograron empeñarse en seguir todas esas reglas frente a todas esas tentaciones?

Mi intención al preguntárselo era más que pura curiosidad profesional. Como ya dije, en ese momento yo tenía alrededor de veinticinco años, y me estaba resultando increíblemente difícil ser lo bastante disciplinado como para ahorrar la cantidad de dinero que yo sabía que debía ahorrar. Mi profundo deseo de saber se me habrá notado en el rostro, porque tanto Jim como Sue se echaron a reír repentinamente. Poco después, yo también me eché a reír.

—Sabes, David —dijo Jim finalmente—, tenemos una hija que es un poquito más joven que tú. Así que, créaslo o no, entendemos lo difícil que puede resultarle a un veinteañero adquirir la disciplina de ahorrar dinero. Pero eso es lo bueno de nuestro método. No se necesita disciplina.

Lo miré con una expresión de duda en mi rostro.

—No me sorprende que te sientas escéptico —dijo Jim—. Es tan fácil y obvio que inclusive a alguien que sabe tanto de dinero como tú le cuesta trabajo verlo. Pero se trata de lo siguiente: digamos que tú sabes que tienes que hacer algo, pero temes sentirte tentado a hacer otra cosa. ¿Cómo puedes estar seguro de que haces lo correcto?

Jim me miró. Yo me encogí de hombros.

—Como ya dije —continuó—, es fácil y obvio. Te quitas la responsabilidad de esa decisión. Arreglas la cosa de forma que lo que debes hacer suceda automáticamente.

—¿Recuerdas lo que te estaba diciendo anteriormente, acerca de cómo empezamos a pagarnos a nosotros mismos primero? —intervino Sue—. Lo que nosotros hicimos fue preparar las cosas de forma que una porción de nuestro salario fuera deducida automáticamente de nuestros cheques y colocada en una cuenta de ahorros. Cuando todo quedó arreglado, ya no tuvimos de qué preocuparnos. No estaba en nuestras manos… literalmente.

—Por supuesto —dije—. Es como los programas sistemáticos de ahorros e inversiones de los que yo hablo en mi clase. Con la diferencia de que ustedes lo aplican a todos los aspectos de sus finanzas.

—¡Exactamente! —exclamó Jim— Si no tienes que pensar en eso, no hay oportunidad de que te olvides de hacerlo, o peor aún, de cambiar de opinión y, a propósito, no hacerlo. Una vez que la decisión está fuera de tus manos, no hay forma de que te sientas tentado a hacer lo incorrecto.

“DECIDIMOS CONVERTIRNOS EN MILLONARIOS AUTOMÁTICOS”.

Ahora le tocó el turno a Sue nuevamente.

—Nuestros padres lo llamaban “protegerte de ti mismo” –dijo—. No teníamos que preocuparnos de poseer ningún poder especial, porque en realidad no teníamos nada que hacer, excepto decidir al principio que queríamos ser ricos. Con la ayuda de esta gran cosa llamada “deducción salarial” hicimos que todo fuera automático. Creamos un sistema automático y prácticamente infalible para alcanzar la riqueza.

Hicimos que la empresa donde trabaja Jim extrajera dinero de su pago mensual y lo invirtiera en su cuenta de jubilación. Manejamos nuestros pagos hipotecarios acelerados de forma parecida. En cuanto los bancos comenzaron a ofrecer programas de transferencia automática, hicimos que el nuestro sacara nuestro pago hipotecario mensual (y un poquito más) directamente de nuestra cuenta de cheques, sin que nosotros tuviéramos que hacer ni decir nada. También usamos un método de deducciones sistemáticas para invertir automáticamente una porción de nuestros dos sueldos en fondos mutuos. Con el tiempo, hasta hicimos automática nuestra contribución a obras benéficas. Siempre tuvimos la costumbre de dar un poco cada año a obras de caridad, pero a medida que pasaba el tiempo nos dimos cuenta de lo fácil que sería hacer el proceso automático.

—Entiende esto —dijo Jim—, no estamos hablando de cantidades enormes de dinero. Al principio, pedí que dedujeran menos de cincuenta dólares al mes de mi cheque salarial. Pero con el tiempo, se va acumulando una buena cantidad.

Bajé la vista y le eché una ojeada a los estados financieros, con su valor neto de siete dígitos.

—Lo que han hecho ustedes no es broma —dije—. De verdad que esto es asombroso.

Sue McIntyre sacudió la cabeza.

—Ahí es donde te equivocas —dijo tranquilamente—. No es asombroso. Si nosotros podemos hacerlo, cualquiera puede. Decidiéndonos desde que éramos jóvenes a ser ricos y, luego, creando un sistema automático para alcanzar la riqueza, logramos algo que no podía fallar. Es como el eslogan de Nike, pero algo cambiado. Ellos dicen: “Sólo hazlo”. Nosotros decimos: “Hazlo… sólo una vez”. Cuando se trata de dinero, todo lo que tienes que hacer es automatizar tu sistema, y eso es todo.

Jim asintió.

—Sabes, cuando comenzamos, la tecnología para hacer las cosas automáticamente era nueva y la mayoría de nuestros amigos no confiaban en ella. Pero hoy en día, es fácil hacerlo. Es decir, con todos los programas que existen ahora, se pueden automatizar todas tus transacciones financieras en prácticamente cuestión de minutos. Lucy, nuestra hija, automatizó todas sus cuentas en menos de una hora. Ahora ya está en camino de convertirse en una millonaria automática, igual que nosotros.

—No creas —dijo Sue riéndose— que hay que ser unos chapados a la antigua como nosotros para que esto te sirva. Sé que la recomendación viene de alguien allegado, pero nuestra Lucy es una joven muy a la moda. No usa Timex en la muñeca.

—Ah, sí —sonrió francamente Jim—. Ella tiene uno de esos Swatches. Muy sofisticados y todo eso, pero no absurdamente caros.

—Y ahí está el detalle —dijo Sue—. Puedes ahorrar y, aun así, divertirte y lucir muy bien. No tienes que convertirte en un desastrado para hacerte rico. Sin duda que nosotros no lo éramos. La hemos pasado fantásticamente bien durante los últimos treinta años, tanto como nuestros amigos, si no más, porque nuestras vidas han estado libres de las tensiones que provocan que uno se esté preocupando a diario por el dinero.

Los McIntyre salieron de mi oficina igual que habían entrado, tomados de la mano, mirando optimistas hacia un futuro juntos, con toda la emoción de una pareja de recién casados. Me quedé sentado ante mi escritorio durante largo rato, pensando en lo que me habían dicho, sobre todo en las palabras finales de Jim y Sue.

La clave, dijeron, era “prepararte para el éxito”. ¿Por qué hacer algo difícil del proceso de hacerte rico, dijeron, cuando puedes hacerlo fácil? Me di cuenta de que tenían razón. Siempre y cuando sepas qué hacer y puedas hacerlo “automáticamente”, cualquiera puede convertirse en un Millonario Automático.

Esa sesión con los McIntyre fue un momento decisivo en mi vida. Me hizo darme cuenta del paso crucial para crear un cambio duradero y positivo en la manera en que manejas tu dinero.

¡HAZLO AUTOMÁTICO!

Como resultado de lo que aprendí ese día con los McIntyre, he automatizado todas mis operaciones financieras. Y, ¿saben una cosa? Funcionó. Hoy día, yo también soy un Millonario Automático.

AHORA TE TOCA A TI

La historia de los McIntyre, y de cómo se hicieron ricos sin disciplina, mediante la acumulación lenta y continua de riqueza, puede convertirse en tu propia historia. Para aprender a hacerlo, dale vuelta a la página y sigue leyendo. Sólo te faltan unas pocas horas para descubrir una nueva manera de pensar y una nueva manera de manejar ese dinero que tanto trabajo te cuesta ganar.

Estás en camino de convertirte en un Millonario Automático.



Capítulo Dos

EL FACTOR CAFÉ LATTE:

Cómo convertirse en un

Millonario Automático

con sólo unos cuantos

dólares al día

“El problema no es lo que ganamos… ¡sino lo que gastamos!”

¿Por dónde comenzamos?

Probablemente no por donde piensas.

La mayoría de la gente cree que el secreto para hacerse rico es descubrir nuevas formas para aumentar lo más pronto posible los ingresos. “Si yo pudiera ganar más dinero”, aseguran, “sería rico”. ¿Cuántas veces has oído a alguien decir eso? ¿Cuántas veces te lo has dicho a ti mismo? Pues bien, eso, sencillamente, no es cierto. Pregúntale a cualquiera que haya recibido un aumento de sueldo el año pasado si sus ahorros aumentaron. En casi todos los casos, la respuesta será “no”. ¿Por qué? Porque la mayoría de las veces mientras más ganamos, más gastamos.

Hay muchísimas lecciones que todos podemos aprender de los McIntyre, pero si hay que sacar algo en especial de su historia, es lo siguiente: Lo que ganas apenas influye en si eres capaz o no de ser rico, y en si llegarás o no a serlo. Recuerda lo que me dijo Jim McIntyre: él nunca habló de cuánto dinero ganaba en su empleo ni cuánto ganaba con sus inversiones. El truco para prosperar en tus finanzas es, me dijo, vigilar los detalles: tus pequeños hábitos de gastos de los que te convendría desprenderte.

A la mayoría de la gente le cuesta mucho trabajo creer esto. ¿Por qué? Porque les han enseñado todo lo contrario. Vivimos en una sociedad donde se ha vuelto casi patriótico gastar cada centavo de nuestro salario. De hecho, a menudo gastamos nuestros aumentos de sueldo incluso antes de recibirlos. Esto lo saben los comerciantes; cada noviembre y diciembre publican y transmiten anuncios publicitarios diseñados para hacer que la gente gaste sus bonos de fin de año. Hasta el gobierno promueve esta idea. La forma de mejorar la economía, dicen los políticos, es reducir los impuestos—porque si se pone un poquito más de dinero en los bolsillos de las personas, lo más lógico es que salgan a gastárselo.

Por desgracia, esto conlleva un problema. Si vives de cheque a cheque, gastando todo lo que ganas, lo que estás haciendo en efecto es correr una carrera que no podrás ganar.

He aquí cómo luce la carrera:

VE A TRABAJAR… GANA DINERO… GASTA DINERO…

VE A TRABAJAR… GANA DINERO… GASTA DINERO…

VE A TRABAJAR…

Fíjate en cómo siempre se regresa a VE A TRABAJAR. Este es el interminable tráfago en que está la mayoría de la gente. Algunos lo llaman la “carrera de las ratas”. Es una carrera inexorable en la que las personas trabajadoras se rompen el lomo, trabajando cuarenta a cincuenta horas a la semana o más, para acabar con muy pocos beneficios, ya que al final del mes su cheque salarial ya está gastado.

Most helpful customer reviews

5 of 6 people found the following review helpful.
Demasiado básico
By F. Elizalde Rdz
Me parece que el contenido del libro es demasiado básico. Las ideas que se plantean allí son solamente tres y trabaja alrededor de ellas en demasía. Hace mucha publicidad a empresas del sector financiero, y de hecho muchas páginas del libro son utilizadas para esto. Para las personas que vivimos en el extranjero (fuera de Estados Unidos) tiene mucho contenido que no aplica; tanto para el tema del retiro como para las inversiones.
No me parece recomendable ni para personas que comienzan a organizar sus finanzas personales.

1 of 1 people found the following review helpful.
Un libro lleno de sentido comun
By JC
Expresa de forma clara y concisa, como tener una relación saludable con el dinero,
Te ayuda a coger perspectiva y a reflexionar sobre el modelo de éxito, instaurado actualmente y a
plantearte alternativas mas sostenibles que la carrera de ratas que no son ni complicadas ni inviables, replanteándote objetivos y prioridades personales.

1 of 1 people found the following review helpful.
Exelente
By A Customer
Tremendo libro para organizar tu salud finaciera. El te explica paso por paso como organizarte economicamente. Se lo recomiendo a todo el mundo. !Yo he regalado a mis amistades 3 libros!

See all 16 customer reviews...

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